Beyblades are a revolutionary new type of top toy. Imagine spinning a top and having it stick around for a little bit longer - that's the most basic capabilities of a Beyblade! First developed in Japan, these high performance tops have evolved over time with technology and strategy freely flowing across borders, meeting up in competitions and tournaments worldwide where skilled players battle it out to bring home the trophy: first place!
Beyblades first appeared on the market in 1999, first released by Takara, the Japanese company who developed them after always playing with spinning tops as a child. The owner of Takara used many different types of evolving tops to come up with a spinning top that had a unique mechanism inside that allowed it to spin correctly and then transform into a quad blade consisted of 3-4 pieces rather than just one. Since they were fun to play with and threw well in an open space, sales were better than expected for this new type of toy.
Both the toys and their names were inspired by beigoma, a traditional spinning top. The toy line was introduced with an accompanying manga series of the same name in 1999. In 2002, Hasbro began to sell Beyblade toys internationally (under license from Takara) along with a coordinated country-by-country release of localized versions of the TV series. In August 2008, Takara Tomy released Metal Fight Beyblade; the first incarnation of the toy in three and a half years. A third incarnation, titled Beyblade Burst was released by Takara Tomy in July 2015.